Day Trips from SapporoShiroi Koibito no Oka on Rishiri Island: The Cookie-Box View from the Parking Lot
By Chaporo, a Sapporo local Published 
Quick answers
- The parking lot is the viewpoint: Mt. Rishiri at the same angle as on the Shiroi Koibito box
- About 30 minutes by car from Oshidomari; I stayed 15 minutes
- Otatomari Pond is 2 to 3 minutes away; coming from Oshidomari, go up to the viewpoint first
- Open May to October; a proposal certificate is available
The mountain on the box of Shiroi Koibito, Hokkaido's best-known cookie, is Mt. Rishiri, and Shiroi Koibito no Oka (Shiroi Koibito Hill) is where you see it from the same angle. The parking lot is the viewpoint, so the sharp summit is in front of you the moment you get out of the car. It is on the southeast coast of Rishiri Island, a few minutes from Otatomari Pond, and I stopped here in June 2026.
What is Shiroi Koibito no Oka?
Shiroi Koibito ("White Lover") is a white chocolate cookie sold all over Hokkaido as a souvenir, and the mountain drawn on its box is Mt. Rishiri. Shiroi Koibito no Oka is the viewpoint where you see the mountain at the same angle as on the box. On maps and the island's tourism site it is also called Numaura Viewpoint (Numaura Tenbodai).
It is open May to October and closed November to April (Rishiri Plus, the island's tourism site, as of November 2026). It is also a place to propose: there is a proposal certificate you can get, explained in the FAQ below.
How long you need and where to park
The parking lot is the viewpoint, so I looked at the view from where I got out of the car. I stayed 15 minutes.
How to get to Shiroi Koibito no Oka
It is about 30 minutes by car from Oshidomari, the town on the north side where the ferry comes in. Otatomari Pond is right nearby, and coming from Oshidomari, the turn-off up to Shiroi Koibito no Oka comes before the pond. Go up to the viewpoint first, then drive on to the pond.
The turn-off is a sloping road beside the entrance to Numaura Campground, and you can drive all the way up to the viewpoint (Rishiri Plus, as of November 2026).
The view: the mountain on the Shiroi Koibito box
The day I went was sunny, and I got a photo of Mt. Rishiri at the same angle as on the Shiroi Koibito box. From here the summit looks sharp and pointed.
In the next photo you can also see Otatomari Pond at the lower left, below the mountain.
On the other side, away from the mountain, is the sea.
Otatomari Pond, two or three minutes away
From the viewpoint it was two or three minutes by car to Otatomari Pond, where the parking lot faces the pond and the mountain, and there is a souvenir shop.
Otatomari Pond on Rishiri Island: The Sharp Peak of Mt. Rishiri and a Souvenir StopOtatomari Pond, Rishiri Island's largest pond, with Mt. Rishiri's sharp summit behind it: how long to stay, parking, the Rishiri Kameichi souvenir shop, and Shiroi Koibito no Oka two minutes away.
FAQ about Shiroi Koibito no Oka
Q1. How do you get the proposal certificate?
Propose at Shiroi Koibito no Oka, take a photo, and bring it to the Rishirifuji Town Tourist Association; you get a proposal certificate approved by Ishiya, the company that makes Shiroi Koibito (Rishiri Plus, as of November 2026).
Q2. Which first, Shiroi Koibito no Oka or Otatomari Pond?
Coming from Oshidomari, do Shiroi Koibito no Oka first. Its turn-off comes before the pond.
Q3. Can you visit Shiroi Koibito no Oka in winter?
No. It is closed November to April (Rishiri Plus, as of November 2026).
More on Rishiri Island
Shiroi Koibito no Oka was on my first afternoon on the island, between Nozuka Viewpoint, a parking area on the coast road, and Otatomari Pond. Here is the whole two-night drive with times and costs.
Rishiri Island Itinerary: 2 or 3 Days Around Mt. Rishiri by Rental CarA Sapporo local's Rishiri Island itinerary by rental car, with real times: flights from Sapporo, picking up the car at the airport, Himenuma Pond, Cape Peshi, sea urchin season and prices, where to stay, costs, and a shorter 1-night version.